500,000 Students… 
what We Do
The Platform In Plain Terms
You’re not just buying reach.
You’re engineering influence.
500,000+ UK students reached annually, across 160+ campuses
Sampling at national scale — physical, contextual, algorithm-free
Insight Portal for campaign feedback, segmentation and ROI metrics
The only student marketing format built like a product
117,000+
Members delivered for
70M+
Product samples delivered
11M+
For L’Oréal
1.2M+
Students in feedback loops
50M+
UK shoppers reached on Day One of university
1,500+
Student accommodations with exclusive access
Cost Per Attention Minute
To be confirmed — benchmark vs Meta/TikTok
Why This Works Now
What makes Dig In different:
The fight for attention is getting harder. Digital is flooded. AI will only widen the gap.
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1
Students are hardwired to scroll past noise. We go where the noise doesn’t exist.
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2
Your campaign arrives before the scroll — in-hand, on-time, on-campus.
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3
Behavioural targeting guesses. Situational targeting knows.
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4
From their bedroom to their group chat, to their family WhatsApp — students become advocates, not just audiences.
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5
This is the ethical alternative: no surveillance, no algorithms, no manipulation.
Sectors
Who Is This Built For?
At Dig In, we bridge UK brands and Gen-Z, using student sampling and insight tools to help you reach ahead-thinking audiences in authentic, engaging ways.
Organisation Type
Global Brand
Unilever, L’Oréal, giffgaff
Challenger Brand
Liquid I.V., FMCG trial launches
University-Aligned Charity
Boots, mental health orgs, sustainability initiatives
Campaign Type
Launch Moment
Product release or category entry
Brand Recall
Replacing lost Gen Z attention post-cookie
Pre-Season Push
Sept–Oct reach before habits form
ESG-Led Brand Trust
Ethical marketing with performance baked in
The Clock Starts Here.
Your brand lands in 500,000 student bedrooms on the day they arrive at university. It’s the most powerful, repeatable moment of student influence — engineered for attention, trust, and habit formation.
- Zero digital noise
- Guaranteed open rate
- Shared life-stage behaviour = shared need
latest news
We share our success stories
Dig In is the UK’s leading offline student marketing platform. We deliver welcome pack, in-hall activations, and real-time insights to over 500,000 university students each year.
