Blogs
The Power of Product Sampling for Gen Z Engagement: Fostering Brand Resilience
Discover the benefits of product sampling to university students and the benefits to your business
Unpacking the Student Welcome Box Phenomenon
Student welcome boxes are more than just a collection of products; they’re a strategic tool for brands to establish meaningful connections.
Marketing to Gen Z University Students: A Guide for Brands
Marketing to Gen Z university students presents a unique blend of new challenges and exciting opportunities for brands.
Effective Strategies for Advertising to University Students
Understand what makes Gen-Z tick when advertising to university students.