Blogs

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University Engagement Strategies: Your FMCG Brand’s Ticket to Gen Z

University engagement strategies have become the secret weapon for FMCG brands looking to make a lasting impact on the Gen Z market

Understanding the Science: How Product Sampling Boosts Gen Z Engagement

The following article is a collation of his insights, highlighting about product sampling.

The Power of Product Sampling for Gen Z Engagement: Fostering Brand Resilience

Discover the benefits of product sampling to university students and the benefits to your business

Unpacking the Student Welcome Box Phenomenon

Student welcome boxes are more than just a collection of products; they’re a strategic tool for brands to establish meaningful connections.

Marketing to Gen Z University Students: A Guide for Brands

Marketing to Gen Z university students presents a unique blend of new challenges and exciting opportunities for brands.

Effective Strategies for Advertising to University Students

Understand what makes Gen-Z tick when advertising to university students.