giffgaff has partnered with Dig In for 8 years, in this time we’ve delivered millions of SIM cards to new students across the UK. Together, we’ve helped them acquire over 100,000 new customers and counting, securing their position as the most-loved mobile network for generations. But the real magic lies in the data. Asking students what they want to see in phone providers helped giffgaff transform its direct marketing and answer the calls of the most important generation.