Grenade – Reaching Gen Z with Oreo Protein Bars
The Challenge: Grenade aimed to reach new Gen Z consumers, particularly at sports-focused universities, and drive awareness and trial for…
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Nando’s – Engaging University Students with Perinaise
The Challenge: Nando's sought to engage with university students arriving in a new city, aiming to drive footfall to their…
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Reese’s & Hershey’s – Securing the Chocolate Market with Gen Z
The Challenge: With fierce competition in the confectionery space, Reese's and Hershey's needed to maintain their position as the go-to…
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Coppafeel – Raising Awareness for Regular Self-Checks
The Challenge: Each year, thousands of people are diagnosed with breast cancer, affecting individuals of all genders and ages. Coppafeel…
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Boots – Ensuring Students Choose Boots for Their Essentials
The Challenge: Boots wanted to ensure that 530,000 students moving to new cities for university would choose their stores for…
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Nivea Soft – Building Brand Loyalty Among Gen Z
The Challenge: Nivea sought to introduce its versatile product, Nivea Soft, to a younger audience, specifically Gen Z and UK…
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Liquid I.V. – Hydration for Gen Z in the UK
The Challenge: After achieving success in the US, Liquid I.V. sought to introduce its hydration product to the UK market….
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giffgaff and Dig In – Driving Year-on-Year Sign-Ups
The Challenge: giffgaff, known for offering the most competitive mobile tariffs in the market, faced the challenge of maintaining consistent…
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Gillette and Venus University Razor Sampling Campaign
The Challenge: As a market leader in the shaving industry, Gillette sought to expand its appeal to a younger demographic….
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