For Brand & Agency Decision Makers
What is DigIn?
DigIn is the UK’s leading offline marketing platform for reaching university students. We deliver your brand directly into 500,000 student bedrooms during their first days at university — combining product sampling, campaign logistics, and real-time insight to deliver attention you can prove.
How does DigIn work?
Every September, we distribute branded Welcome Boxes to students in over 1,500+ halls across the UK. Each campaign includes product delivery, campaign feedback, and optional segmentation or targeting. Brands choose their audience, customise their experience, and receive results fast.
What makes this better than digital ads?
DigIn guarantees attention. Your campaign isn’t scrolled past — it’s held, remembered, and shared. No algorithm. No CPM waste. Just physical, timed, opt-in attention — engineered for ROI, recall, and brand preference.
What types of campaigns does DigIn run?
DigIn supports full-funnel campaigns for brand launches, product sampling, re-engagement, ethical marketing, research, ESG-led initiatives and more. Our work spans FMCG, DTC, telecom, banking, retail, and health.
What’s the typical ROI of a DigIn campaign?
Most campaigns generate between 2× and 5× ROI. Brands also benefit from earned media, share-of-room, student-to-student diffusion, and long-tail conversion across the year. Our ROI is calculated using attention-minute cost and opt-in engagement — not vanity metrics.
Can I customise who receives my product?
Yes. You can segment by university, region, course, lifestyle profile, and more. Our Targeting Engine allows for behavioural, psychographic, and time-of-year targeting — without relying on cookies or predictive guesswork.
For Insight Leads & Research Teams
Is student feedback included?
Yes. Every campaign includes opt-in student feedback, delivered as structured insight — from sentiment analysis to product-specific reviews. Data is gathered via QR, embedded questions, or our Insight Engine portal.
How fast is the insight turnaround?
Most campaigns generate meaningful feedback within days. For clients using our portal, insights are updated live. This allows product teams and insight leads to make directional changes mid-cycle or rebrief based on real-world behaviour.
How does this compare to a traditional research panel?
DigIn delivers live, in-situation, opt-in data — not panel fatigue. Our insights reflect real people doing real things, not screen responses. This is data with context, memory, and real-world accuracy.
What kind of data do I get?
You receive campaign performance metrics, reach, segmentation overlays, verbatim sentiment, and attention-minute analysis. Longitudinal data is also available for repeat clients, with trend tracking across years.
For Students
How do I get a DigIn pack?
If you’re a new university student in the UK, you’ll likely receive a DigIn pack in your accommodation room when you arrive. There’s no need to sign up — we partner with your university to deliver it directly.
Do I need to pay for it?
No. DigIn Packs are completely free for students. They’re funded by brands who want to help you settle into university life with useful, relevant products.
Can I give feedback on a product?
Yes — scan the QR code in your pack to share your thoughts. Your feedback goes directly to the brand to help improve future products and campaigns.
For Universities & Student Services
Can we request Welcome Packs for our students?
Yes. DigIn works in partnership with over 160 UK universities and 1,500 student halls. If you’d like your students to receive a Welcome Pack, reach out via our Contact page. We prioritise ethical campaigns, student wellbeing, and academic alignment.
What’s inside a DigIn Pack?
Every Packs is curated with brands that add real value to students’ early university life — from essential products to helpful services. We avoid alcohol, junk food, or irrelevant offers. Brands are pre-approved and university-compliant.
Is there any cost to the university?
No. DigIn handles logistics, partnerships, and campaign operations. We work in collaboration with universities to ensure smooth distribution and full transparency. You can also opt-in to student insight or wellbeing campaign support.
Are these campaigns ethical?
Yes. We reject surveillance-based advertising and predatory targeting. Students opt in to share feedback. All campaigns are designed with transparency, value, and respect in mind — often aligned to ESG or wellbeing priorities.
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