What It Captures
Each campaign includes a QR-linked opt-in feedback flow — layered with contextual and behavioural data.
Attention
Did they open it? Interact? Recall it days later?
Sentiment
Did they like it? Why? Would they use/buy it again?
Behaviour
Did they scan? Share? Tell friends? Take an action?
Uplift
Did we shift preference? Improve recall or trust?
Our Data Depth
- 1.2 million+ student feedback responses
- 100,000+ opt-in participants for giffgaff alone
- Over 10 years of student life mapped
- Ongoing tracking of trends, formats, brand recall and response
- Post-campaign memory tests confirming long-term brand retention
87%
Brand recal
62%
Repeat intent
93%
Positive sentiment
What Makes It Unique
Anyone can run a survey. But nobody else has 10 years of in-the-room brand feedback — at scale.
- It’s not based on panels or projections
- It’s zero-party, opt-in, real-time data
- It happens within context — not months later
- It includes emotional and behavioural layers
- It’s been refined over 10+ years of student insight work
“You see the feedback.
They never see the thinking.”
The Insight Engine is your strategic black box — quietly optimising your campaigns while competitors just guess.
Built-In Testing & Creative Proofing
Every DigIn campaign is a testbed:
- Try multiple inserts and see which CTA converts
- Test brand messaging across segments or regions
- Track response by product format, tone, or delivery style
- Detect early signs of brand lift, preference shifts, or friction points
Strategic Advantages
Example Use Cases
Your research partner is already built into your marketing channel.
FMCG
Test new flavour, packaging or promo copy pre-retail
Finance
Identify onboarding friction in sign-up or card delivery
Tech
Track install vs use vs repeat patterns over 30 days
Retail
Understand price sensitivity, loyalty triggers, category barriers
Build campaigns that get smarter every time.
See how insight turns attention into advantage
What is DigIn’s Insight Engine?
The Insight Engine is DigIn’s real-time data and feedback layer — turning every campaign into a zero-party research opportunity, with over 1.2 million past student responses.
What does it track?
We capture recall, sentiment, purchase intent, behavioural triggers, and campaign-specific feedback — tied to QR scans and contextual factors.
How is this different from a normal survey?
Our data is gathered from real product experiences in student rooms — not hypothetical panels or online forms. This makes results more emotionally anchored and behaviourally reliable.
How fast is the feedback?
Clients receive structured data and recommendations within 48–72 hours of campaign deployment.
Why is this a competitive advantage?
Because the insight loop improves performance, sharpens creative, and keeps your brand learning — while your competitors just measure impressions.
