This isn’t just targeting. It’s timing.
Why This Moment Matters
The start of university is a once-in-a-lifetime cognitive window:
- Students are forming habits
- Making first major purchases
- Open to new categories, new behaviours, new brands
- Not yet algorithmically siloed or ad-blind
- Living with 5–10 peers, influencing choices together
- Still emotionally tied to home — with parents influencing follow-ups
Brands inside this moment become memory. Brands outside get scrolled past.
What’s Inside a Campaign
Welcome Pack = Physical presence + brand curation + data capture
Each campaign includes:
Product Sampling
Physical items in hand (CPG, tech, wellness, cards, etc)
Brand Inserts
Print or digital calls-to-action (QRs, coupons, referrals)
Targeting
Nationwide, regional, or segmented student targeting
Insight Module
Opt-in survey data + real-world behavioural feedback
Attribution Layer
Tracked redemptions, recall, repeat purchase impact
Proof It Works
50M+
samples delivered
5M+
UK shoppers have received a DigIn box on Day 1
7.9M
samples for Unilever
11M
for L’Oréal
2–5×
ROI across verticals
89%
brand uplift reported
post-box
100,000
More than 100,000 QR redemptions tracked annually
100%
Decade-long memory impact confirmed in follow-ups
Why This Beats Digital
| Digital | Welcome Pack |
|---|---|
| Scrolled pass | Held, opened, remembered |
| CPM over memory | Cost per engaged sec |
| One-second visibilit | Multi-minute attention |
| Saturated & synthet | Tangible & trusted |
| Distraction-rich | Distraction-free |
“Offline doesn’t mean off-grid. It means you own the moment — not rent the scroll.”
What Students Say
Why It’s Situational Targeting at Its Best
This isn’t behavioural targeting based on outdated clicks.
This is situational targeting – reaching people in the exact context they’re about to make decisions
- Before their first supermarket shop
- Before they choose their bank
- Before habits have hardened
- In a shared space with friends who influence each other
- In a life milestone they’ll remember forever
“You don’t need to predict their behaviour. You already know their situation.”
A Competitive Moat
The Welcome Pack locks out your competition.
Sectors
FMCG
Launch products, drive trial, test formats
Finance
Acquire accounts, deliver cards, drive installs
Tech
Drive app use, distribute SIMs, test positioning
Retail
Distribute codes, increase in-store visits
Charities
Share causes, drive sign-ups, earn memory
Be their first brand of adulthood.
Launch a campaign they won’t scroll past.
What is a Welcome Pack campaign?
A Welcome Box is a curated set of brand samples and content delivered to students on their first day of university. DigIn places these boxes directly into student bedrooms across 180+ UK universities.
Why is the Welcome Pack effective?
It reaches students during a rare window of undivided attention — before digital distractions begin. With 90%+ open rates and high brand recall, the Welcome Box creates real engagement and measurable outcomes.
How many students receive a Pack?
Over 500,000 students receive a DigIn box each year. More than 5 million UK shoppers have received one to date.
What kind of brands use the Welcome Pack?
FMCG, finance, tech, retail and charity brands use DigIn to drive trials, acquire users, and understand students at scale.
