How UK students eat breakfast: how often, what they eat and where they buy it. Part of Dig In’s 2024 sector insight series.

Gen Z students’ values, media habits, grocery shopping and favourite foods, from Dig In’s student surveys.

Dig In’s 2022 media pack: the welcome box, hall drops, Refreshers, student research and screens in halls.

20,000 Rockstar Energy cans in 50,000 Refreshers bags in January 2022, with student feedback on taste and buying again.

Dig In’s end-of-campaign report for Heineken after Freshers 2022, as delivered to the brand at the time.

Dig In’s end-of-campaign report for National Express after Freshers 2022, as delivered to the brand at the time.

Dig In’s end-of-campaign report for Sangria Solsueno after Freshers 2022, as delivered to the brand at the time.

Dig In’s end-of-campaign report for Bacardi after Freshers 2022, as delivered to the brand at the time.

Dig In’s end-of-campaign report for Domino’s after Freshers 2022, as delivered to the brand at the time.

Dig In’s end-of-campaign report for VK after Freshers 2022, as delivered to the brand at the time.

Dig In’s end-of-campaign report for Rockstar Energy after Freshers 2022, as delivered to the brand at the time.

Dig In’s end-of-campaign report for Pot Noodle after Freshers 2022, as delivered to the brand at the time.

Dig In’s campaign report for Inch’s Cider, 2022, as delivered to the brand at the time.

Dig In’s campaign report for Strongbow, 2022, as delivered to the brand at the time.

Dig In’s campaign report for Violife, 2022, as delivered to the brand at the time.

Dig In’s campaign report for Co-op magazine, 2022, as delivered to the brand at the time.

Dig In’s end-of-campaign report for Reese’s after Refreshers 2022, as delivered to the brand at the time.

Dig In’s end-of-campaign report for Optimum Nutrition after Refreshers 2022, as delivered to the brand at the time.

Dig In’s end-of-campaign report for Domino’s after Refreshers 2022, as delivered to the brand at the time.

Dig In’s end-of-campaign report for Three Fold after Refreshers 2022, as delivered to the brand at the time.

Dig In’s end-of-campaign report for Xyber after Refreshers 2022, as delivered to the brand at the time.

Dig In’s end-of-campaign report for Save the Student after Refreshers 2022, as delivered to the brand at the time.

Dig In’s end-of-campaign report for Camp America after Refreshers 2022, as delivered to the brand at the time.

Dig In’s end-of-campaign report for Gopuff after Refreshers 2022, as delivered to the brand at the time.

Dig In’s end-of-campaign report for Sheep Dog Whiskey after Refreshers 2022, as delivered to the brand at the time.

Dig In’s end-of-campaign report for Proper after Refreshers 2022, as delivered to the brand at the time.

Dig In’s view of how sampling should work: the sampling rulebook, reach and targeting.

The 2020 to 2021 media pack: why students, the welcome box, hall drops and campaign results.

760,000 Pepsi MAX cans across halls, students’ unions and societies at Freshers 2021, and what students said about the taste.

Eleven short case studies from Dig In campaigns, including Coke Energy, Kopparberg, giffgaff, Nando’s, Milkround and Pot Noodle.

Dig In’s end-of-campaign report for Yorkshire Tea after Freshers 2021, as delivered to the brand at the time.

Dig In’s report on a Hellmann’s hall drop in UK student halls, 2021, as delivered to the brand at the time.

Dig In’s end-of-campaign report for Mentos after Freshers 2021, as delivered to the brand at the time.

Dig In’s end-of-campaign report for Pure Pirana after Freshers 2021, as delivered to the brand at the time.

Dig In’s end-of-campaign report for giffgaff after Freshers 2021, as delivered to the brand at the time.

Dig In’s end-of-campaign report for Pepsi after Freshers 2021, as delivered to the brand at the time.

Dig In’s end-of-campaign report for Kopparberg after Freshers 2021, as delivered to the brand at the time.

Dig In’s end-of-campaign report for Benefit after Freshers 2021, as delivered to the brand at the time.

Dig In’s end-of-campaign report for Bebeto after Freshers 2021, as delivered to the brand at the time.

Dig In’s end-of-campaign report for Domino’s after Freshers 2021, as delivered to the brand at the time.

Dig In’s end-of-campaign report for Paperchase after Freshers 2021, as delivered to the brand at the time.

Dig In’s end-of-campaign report for Trojan after Freshers 2021, as delivered to the brand at the time.

Dig In’s end-of-campaign report for Purdey’s after Freshers 2021, as delivered to the brand at the time.

Dig In’s end-of-campaign report for Whitworths after Freshers 2021, as delivered to the brand at the time.

Dig In’s end-of-campaign report for National Express after Freshers 2021, as delivered to the brand at the time.

Dig In’s end-of-campaign report for FANCY after Freshers 2021, as delivered to the brand at the time.

Dig In’s end-of-campaign report for Nescafé after Freshers 2021, as delivered to the brand at the time.

Dig In’s end-of-campaign report for SMASH after Freshers 2021, as delivered to the brand at the time.

Dig In’s campaign report for Müller, 2021, as delivered to the brand at the time.

Dig In’s end-of-campaign report for Inch’s after Freshers 2021, as delivered to the brand at the time.

Dig In’s end-of-campaign report for Lynx after Freshers 2021, as delivered to the brand at the time.

Dig In’s end-of-campaign report for Soreen after Freshers 2021, as delivered to the brand at the time.

Dig In’s end-of-campaign report for Lovehoney after Freshers 2021, as delivered to the brand at the time.

Dig In’s end-of-campaign report for MAOAM after Freshers 2021, as delivered to the brand at the time.

Dig In’s end-of-campaign report for Wrigley’s after Freshers 2021, as delivered to the brand at the time.

Dig In’s end-of-campaign report for Hellmann’s after Freshers 2021, as delivered to the brand at the time.

Dig In’s end-of-campaign report for Jägermeister after Freshers 2021, as delivered to the brand at the time.

Dig In’s end-of-campaign report for Reese’s after Freshers 2021, as delivered to the brand at the time.

Dig In’s end-of-campaign report for Pot Noodle after Freshers 2021, as delivered to the brand at the time.

Dig In’s end-of-campaign report for VK after Freshers 2021, as delivered to the brand at the time.

Dig In’s end-of-campaign report for Starbucks after Freshers 2021, as delivered to the brand at the time.

Dig In’s end-of-campaign report for HP after Freshers 2021, as delivered to the brand at the time.

Dig In’s sampling report for Jimmy’s, 2021, as delivered to the brand at the time.

Why brands target students: how freshers compare with graduates on trying new brands, and what they spend on.

How students’ views on brand ethics and identity changed between January and June 2020.

How the first lockdown changed students’ spending, shopping and media habits, from 12,350 survey respondents in May 2020.

One of the largest UK student mental health surveys, run with The Insight Network. If this topic affects you, Student Minds can help.

157,600 Desperados cans to freshers aged 18 and over in 2020, with student ratings of the drink.

Dig In’s end-of-campaign report for Pot Noodle after Freshers 2020, as delivered to the brand at the time.

Dig In’s campaign report for Wrigley’s, 2020, as delivered to the brand at the time.

Dig In’s end-of-campaign report for Super Noodles after Freshers 2020, as delivered to the brand at the time.

Dig In’s end-of-campaign report for Kopparberg after Freshers 2020, as delivered to the brand at the time.

Dig In’s end-of-campaign report for HP after Freshers 2020, as delivered to the brand at the time.

Dig In’s end-of-campaign report for Lovehoney after Freshers 2020, as delivered to the brand at the time.

Dig In’s end-of-campaign report for DKNY after Freshers 2020, as delivered to the brand at the time.

Dig In’s end-of-campaign report for Bud Light after Freshers 2020, as delivered to the brand at the time.

Dig In’s end-of-campaign report for Lab Series after Freshers 2020, as delivered to the brand at the time.

Dig In’s end-of-campaign report for Whitworths after Freshers 2020, as delivered to the brand at the time.

A student survey and offer email for Myprotein, with products sold and survey completions.

400,000 Nando’s sachets and vouchers to students, with voucher redemptions and intent to buy again.

Dig In’s campaign report for Reese’s, 2019, as delivered to the brand at the time.

How Dig In hall drops work, with volumes from Coke Zero, Pot Pasta, Carabao and Lucozade campaigns.

400,000 chilled Carabao cans delivered to students in 602 drops over four weeks, with feedback from 3,310 students.

400,000 chilled Coca-Cola Zero Sugar cans to students at 130 universities in January 2018.

Dig In’s campaign report for Reese’s, 2018, as delivered to the brand at the time.