Alcohol sampling
Dig In samples alcohol to UK university students aged 18 and over, as a separate activation in their halls of residence. Hall managers hand one sample to each student aged 18 or over who asks for one, under our Challenge 25 hall brief. Every poster carries a responsible drinking message and drinkaware.co.uk. Students who tried the drink then answer a short survey, so you see taste, likelihood to buy and how many were new to the brand. Drinks clients include Bacardi and Coca-Cola’s ready-to-drink range.
Live Activation.
Trusted by more than 150 brands, including
The proof.
96.8%
would recommend the Coca-Cola ARTD drink they tried (n=1,138, 2025)
96.4%
said a BACARDÍ Mojito sample made them more likely to buy (n=137, 2025)
51.8%
of Bacardi sample recipients had never tried BACARDÍ Mojito before (n=137, 2025)
More drinks results, since 2022.
98.7%
likely to buy Jameson after the Freshers 2024 sample (n=3,079)
89.6%
more likely to buy Bacardi (Freshers 2022, n=3,530)
74.8%
more likely to buy Heineken Silver, and 76.9% hadn’t tried it before (Freshers 2022, n=11,001)
How it works.
1
Choose the cities and halls. Each accommodation provider approves alcohol before we book.
2
You approve every poster. Each carries your responsible drinking message and drinkaware.co.uk.
3
Stock goes to hall reception and is kept locked away.
4
Hall managers hand one sample to each student aged 18 or over who asks, under our Challenge 25 brief.
5
Students who tried it answer a survey. You get a tally of samples handed out and results.