Beauty and personal care sampling
Dig In puts your skincare, grooming or health product into the hands of UK students in their halls, in the week they buy their own toiletries for the first time. Each September our Welcome Bag reaches 500,000 students, 3 in 4 freshers, across 1,000+ halls. Every campaign can carry a survey, so you see who will buy again and who would recommend it. Nivea Soft scored 87.6% likely to buy again, and 98% would recommend it (Freshers 2024, n=2,986). In January 2022 we put 19.2 million L’Oréal samples into 450 halls.
First bathroom shelf.
Trusted by more than 150 brands, including
The proof.
19.2m
L’Oréal samples into 450 halls at 160 universities, with a TerraCycle recycling point at every site (January 2022)
98%
would recommend Nivea Soft (Freshers 2024, n=2,986)
90.2%
likely to buy Venus (Freshers 2024, n=3,530)
Why students and personal care.
At home, someone else stocked the bathroom. At university, students choose their own shower gel, razor and skincare for the first time, and the habits they form in first year tend to last. A sample in their hands lets them try before they spend, and the survey shows you whether they will. Retailers use the same moment: 82.5% of students who received Boots’ Freshers 2024 sampling said they were likely to shop at Boots.
More results, since 2019.
88.7%
likely to buy Nivea Soft, and 98.4% would recommend it (Freshers 2025, n=2,331)
84.0%
likely to buy Nivea Deodorant, and 95.2% would recommend it (Freshers 2025, n=5,501)
75%
of students who received a Trojan sample had never tried the brand (Freshers 2023, n=5,339)
43%
of students who received Boots’ sampling hadn’t known about the Advantage Card (Freshers 2023, n=5,212)
87.4%
likely to buy Gillette (Freshers 2024, n=1,703)
800,000
L’Oréal samples in the Freshers 2019 welcome boxes, before the 2022 Live Activation
Beauty, personal care and health brands we’ve worked with.
Bayer, Benefit, Boots, Command (3M), DKNY, Gillette and Venus (Procter & Gamble), Lab Series, LifeStyles Healthcare, L’Oréal, Lovehoney, Lynx, Nivea (Beiersdorf), Pharmacy2U, Simple, Trojan
How it works.
1
Tell us the product, the audience and what you want to learn. We send dates and price bands.
2
Book your slot in Freshers (September) or January Refreshers (300,000 bags for January).
3
Send stock and artwork to our warehouse. One sample or voucher goes in each bag.
4
Bags reach students in their halls as they move in or come back after Christmas.
5
You get a delivery report and survey results: likely to buy, would recommend and where they shop.