Live Activations

Live Activations: your brand in student halls, any time in term

Live Activations: your brand in student halls, any time in term

Live Activations: your brand in student halls, any time in term

The Welcome Bag runs in September and Refreshers in January. A Live Activation runs when you need it: any time from September to June, with your brand on its own. Your stock goes to hall receptions, and hall managers set it out or hand it to residents.

Student holding a Reese’s Peanut Butter Cup

Into halls, any term.

Trusted by more than 150 brands, including

  • Live Activations: single-brand student sampling in term time | Dig In
  • Live Activations: single-brand student sampling in term time | Dig In
  • Live Activations: single-brand student sampling in term time | Dig In
  • Live Activations: single-brand student sampling in term time | Dig In
  • Live Activations: single-brand student sampling in term time | Dig In
  • Live Activations: single-brand student sampling in term time | Dig In
  • Live Activations: single-brand student sampling in term time | Dig In
  • Live Activations: single-brand student sampling in term time | Dig In
  • Live Activations: single-brand student sampling in term time | Dig In
  • Live Activations: single-brand student sampling in term time | Dig In
  • Live Activations: single-brand student sampling in term time | Dig In
  • Live Activations: single-brand student sampling in term time | Dig In
  • Live Activations: single-brand student sampling in term time | Dig In
  • Live Activations: single-brand student sampling in term time | Dig In
  • Live Activations: single-brand student sampling in term time | Dig In
  • Live Activations: single-brand student sampling in term time | Dig In
  • Live Activations: single-brand student sampling in term time | Dig In
  • Live Activations: single-brand student sampling in term time | Dig In
  • Live Activations: single-brand student sampling in term time | Dig In
  • Live Activations: single-brand student sampling in term time | Dig In
  • Live Activations: single-brand student sampling in term time | Dig In
  • Live Activations: single-brand student sampling in term time | Dig In
  • Live Activations: single-brand student sampling in term time | Dig In
  • Live Activations: single-brand student sampling in term time | Dig In
  • Live Activations: single-brand student sampling in term time | Dig In
  • Live Activations: single-brand student sampling in term time | Dig In
  • Live Activations: single-brand student sampling in term time | Dig In
  • Live Activations: single-brand student sampling in term time | Dig In
  • Live Activations: single-brand student sampling in term time | Dig In
  • Live Activations: single-brand student sampling in term time | Dig In
  • Live Activations: single-brand student sampling in term time | Dig In
  • Live Activations: single-brand student sampling in term time | Dig In
  • Live Activations: single-brand student sampling in term time | Dig In
  • Live Activations: single-brand student sampling in term time | Dig In
  • Live Activations: single-brand student sampling in term time | Dig In
  • Live Activations: single-brand student sampling in term time | Dig In
  • Live Activations: single-brand student sampling in term time | Dig In
  • Live Activations: single-brand student sampling in term time | Dig In
  • Live Activations: single-brand student sampling in term time | Dig In
  • Live Activations: single-brand student sampling in term time | Dig In
  • Live Activations: single-brand student sampling in term time | Dig In
  • Live Activations: single-brand student sampling in term time | Dig In
  • Live Activations: single-brand student sampling in term time | Dig In
  • Live Activations: single-brand student sampling in term time | Dig In
  • Live Activations: single-brand student sampling in term time | Dig In
  • Live Activations: single-brand student sampling in term time | Dig In
  • Live Activations: single-brand student sampling in term time | Dig In
  • Live Activations: single-brand student sampling in term time | Dig In
  • Live Activations: single-brand student sampling in term time | Dig In
  • Live Activations: single-brand student sampling in term time | Dig In
  • Live Activations: single-brand student sampling in term time | Dig In
  • Live Activations: single-brand student sampling in term time | Dig In
  • Live Activations: single-brand student sampling in term time | Dig In
  • Live Activations: single-brand student sampling in term time | Dig In
  • Live Activations: single-brand student sampling in term time | Dig In
  • Live Activations: single-brand student sampling in term time | Dig In
  • Live Activations: single-brand student sampling in term time | Dig In
  • Live Activations: single-brand student sampling in term time | Dig In
  • Live Activations: single-brand student sampling in term time | Dig In
  • Live Activations: single-brand student sampling in term time | Dig In
  • Live Activations: single-brand student sampling in term time | Dig In
  • Live Activations: single-brand student sampling in term time | Dig In
  • Live Activations: single-brand student sampling in term time | Dig In
  • Live Activations: single-brand student sampling in term time | Dig In
  • Live Activations: single-brand student sampling in term time | Dig In
  • Live Activations: single-brand student sampling in term time | Dig In
  • Live Activations: single-brand student sampling in term time | Dig In
  • Live Activations: single-brand student sampling in term time | Dig In
  • Live Activations: single-brand student sampling in term time | Dig In
  • Live Activations: single-brand student sampling in term time | Dig In
  • Live Activations: single-brand student sampling in term time | Dig In
  • Live Activations: single-brand student sampling in term time | Dig In
  • Live Activations: single-brand student sampling in term time | Dig In
  • Live Activations: single-brand student sampling in term time | Dig In
  • Live Activations: single-brand student sampling in term time | Dig In
  • Live Activations: single-brand student sampling in term time | Dig In
  • Live Activations: single-brand student sampling in term time | Dig In
  • Live Activations: single-brand student sampling in term time | Dig In
  • Live Activations: single-brand student sampling in term time | Dig In
  • Live Activations: single-brand student sampling in term time | Dig In
  • Live Activations: single-brand student sampling in term time | Dig In
  • Live Activations: single-brand student sampling in term time | Dig In
  • Live Activations: single-brand student sampling in term time | Dig In
  • Live Activations: single-brand student sampling in term time | Dig In
  • Live Activations: single-brand student sampling in term time | Dig In
  • Live Activations: single-brand student sampling in term time | Dig In
  • Live Activations: single-brand student sampling in term time | Dig In
  • Live Activations: single-brand student sampling in term time | Dig In
  • Live Activations: single-brand student sampling in term time | Dig In
  • Live Activations: single-brand student sampling in term time | Dig In
  • Live Activations: single-brand student sampling in term time | Dig In
  • Live Activations: single-brand student sampling in term time | Dig In
  • Live Activations: single-brand student sampling in term time | Dig In
  • Live Activations: single-brand student sampling in term time | Dig In
  • Live Activations: single-brand student sampling in term time | Dig In
  • Live Activations: single-brand student sampling in term time | Dig In
  • Live Activations: single-brand student sampling in term time | Dig In
  • Live Activations: single-brand student sampling in term time | Dig In
  • Live Activations: single-brand student sampling in term time | Dig In
  • Live Activations: single-brand student sampling in term time | Dig In
  • Live Activations: single-brand student sampling in term time | Dig In
  • Live Activations: single-brand student sampling in term time | Dig In
  • Live Activations: single-brand student sampling in term time | Dig In
  • Live Activations: single-brand student sampling in term time | Dig In
  • Live Activations: single-brand student sampling in term time | Dig In
  • Live Activations: single-brand student sampling in term time | Dig In
  • Live Activations: single-brand student sampling in term time | Dig In
  • Live Activations: single-brand student sampling in term time | Dig In
  • Live Activations: single-brand student sampling in term time | Dig In
  • Live Activations: single-brand student sampling in term time | Dig In
  • Live Activations: single-brand student sampling in term time | Dig In
  • Live Activations: single-brand student sampling in term time | Dig In
  • Live Activations: single-brand student sampling in term time | Dig In
  • Live Activations: single-brand student sampling in term time | Dig In
  • Live Activations: single-brand student sampling in term time | Dig In
  • Live Activations: single-brand student sampling in term time | Dig In
  • Live Activations: single-brand student sampling in term time | Dig In
  • Live Activations: single-brand student sampling in term time | Dig In
  • Live Activations: single-brand student sampling in term time | Dig In
  • Live Activations: single-brand student sampling in term time | Dig In

The proof.

1,000+

halls of residence in our network

Sep to Jun

when a Live Activation can run

1M+

student survey responses since 2016

How it works.

1

Tell us the product, the quantity, when you want it in halls and what you want to learn.

2

We match you to halls and dates that fit, and agree the brief with hall teams.

3

You deliver the stock to our warehouse. We take it to hall receptions, where hall managers set out a display or hand it to residents.

4

You get a delivery report by hall and city, plus survey results and student photos if you add them.

What you get.

Your brand on its own

A solus campaign: no other brands in the drop, so the moment is yours.

Timed to your plan

Exam season, the new year, a launch or a new term: you pick the weeks, from September to June.

Surveys through mydigin

Taste, likely to buy and would recommend.

Student photos and video

Students share photos and video of your product, with permission to use them. Santander’s 2025 tote campaign brought in more than 10,000.

Display through our media partner

Targeted display, connected TV, mobile and digital out-of-home to the same students, before and after the drop.

Questions brands ask.

Tell us the moment you want to own. We’ll find the halls.