Finance, mobile and tech
Students choose a bank, a mobile network and their apps in their first weeks at university, and many keep them for years. Dig In reaches them in their halls in that window: 500,000 students each September, 3 in 4 freshers, across 1,000+ halls. Brands use the Welcome Bag for a branded item, a printed offer or a SIM, then follow up through mydigin.com with email and surveys to turn interest into sign-ups. In 2025, Santander’s 500,000 Dig In totes were still carried by 96% of students weeks later (n=50,000).
Week one essentials.
Trusted by more than 150 brands, including
The proof.
96%
of students still carried their Santander tote weeks later (2025, n=50,000, Santander’s campaign report)
1,053
Santander registrations from 4,037 views of one Dig In mailer (2025)
173,000
students on our mailing list for follow-up email and surveys
Why the first weeks decide it.
Finance and mobile are long-term choices made in a short window. Our research with We Are Futures found that 88% of students rate managing money as an important life skill, but only 30% feel confident doing it (Student Futures Index 2026, 1,086 students). A brand that helps in week one earns attention that paid social rarely gets.
More results, since 2017.
97.3%
would recommend Adobe, rated 8.8 out of 10 (2025, n=11,294)
9,051
giffgaff SIM activations counted from the Welcome Bag (Freshers 2021)
60,000
new student sign-ups a year, on average, for Milkround, the graduate jobs board, which paid per sign-up and came back six years running (2017 to 2022)
Finance, mobile and tech brands we’ve worked with.
Adobe, Back Market, FlicknMix, giffgaff, Handshake, HSBC UK, Milkround, My Study Life, MyStudyGuide, Santander UK, Sappnin, Starling, Uni-ball, Veygo, VodafoneThree, VOXI
How it works.
1
Tell us the audience and the action you want: an account, a SIM, an app install or a sign-up.
2
Choose the bag item (branded item, printed offer or SIM) and any mydigin follow-up.
3
Send stock and artwork to our warehouse.
4
Bags reach students in their halls; follow-up emails and surveys go out through mydigin.com.
5
You get a delivery report, survey results and response figures from the follow-up.