Product sampling

Student product sampling, at national scale.

Student product sampling, at national scale.

Student product sampling, at national scale.

Dig In puts your product into the hands of UK university students at the moment they choose new brands. It goes into the Welcome Bag 500,000 students find in halls each September, and into 300,000 bags for January. Any campaign can carry a survey, so you see what students thought. We run the route ourselves, from halls agreements to delivery, so there is no auction on the placement.

Plan a campaign

Request the media pack

Students carrying stacks of Dig In boxes in a halls reception

Straight into their hands.

Trusted by more than 150 brands, including

  • Student product sampling in the UK | Dig In
  • Student product sampling in the UK | Dig In
  • Student product sampling in the UK | Dig In
  • Student product sampling in the UK | Dig In
  • Student product sampling in the UK | Dig In
  • Student product sampling in the UK | Dig In
  • Student product sampling in the UK | Dig In
  • Student product sampling in the UK | Dig In
  • Student product sampling in the UK | Dig In
  • Student product sampling in the UK | Dig In
  • Student product sampling in the UK | Dig In
  • Student product sampling in the UK | Dig In
  • Student product sampling in the UK | Dig In
  • Student product sampling in the UK | Dig In
  • Student product sampling in the UK | Dig In
  • Student product sampling in the UK | Dig In
  • Student product sampling in the UK | Dig In
  • Student product sampling in the UK | Dig In
  • Student product sampling in the UK | Dig In
  • Student product sampling in the UK | Dig In
  • Student product sampling in the UK | Dig In
  • Student product sampling in the UK | Dig In
  • Student product sampling in the UK | Dig In
  • Student product sampling in the UK | Dig In
  • Student product sampling in the UK | Dig In
  • Student product sampling in the UK | Dig In
  • Student product sampling in the UK | Dig In
  • Student product sampling in the UK | Dig In
  • Student product sampling in the UK | Dig In
  • Student product sampling in the UK | Dig In
  • Student product sampling in the UK | Dig In
  • Student product sampling in the UK | Dig In
  • Student product sampling in the UK | Dig In
  • Student product sampling in the UK | Dig In
  • Student product sampling in the UK | Dig In
  • Student product sampling in the UK | Dig In
  • Student product sampling in the UK | Dig In
  • Student product sampling in the UK | Dig In
  • Student product sampling in the UK | Dig In
  • Student product sampling in the UK | Dig In
  • Student product sampling in the UK | Dig In
  • Student product sampling in the UK | Dig In
  • Student product sampling in the UK | Dig In
  • Student product sampling in the UK | Dig In
  • Student product sampling in the UK | Dig In
  • Student product sampling in the UK | Dig In
  • Student product sampling in the UK | Dig In
  • Student product sampling in the UK | Dig In
  • Student product sampling in the UK | Dig In
  • Student product sampling in the UK | Dig In
  • Student product sampling in the UK | Dig In
  • Student product sampling in the UK | Dig In
  • Student product sampling in the UK | Dig In
  • Student product sampling in the UK | Dig In
  • Student product sampling in the UK | Dig In
  • Student product sampling in the UK | Dig In
  • Student product sampling in the UK | Dig In
  • Student product sampling in the UK | Dig In
  • Student product sampling in the UK | Dig In
  • Student product sampling in the UK | Dig In
  • Student product sampling in the UK | Dig In
  • Student product sampling in the UK | Dig In
  • Student product sampling in the UK | Dig In
  • Student product sampling in the UK | Dig In
  • Student product sampling in the UK | Dig In
  • Student product sampling in the UK | Dig In
  • Student product sampling in the UK | Dig In
  • Student product sampling in the UK | Dig In
  • Student product sampling in the UK | Dig In
  • Student product sampling in the UK | Dig In
  • Student product sampling in the UK | Dig In
  • Student product sampling in the UK | Dig In
  • Student product sampling in the UK | Dig In
  • Student product sampling in the UK | Dig In
  • Student product sampling in the UK | Dig In
  • Student product sampling in the UK | Dig In
  • Student product sampling in the UK | Dig In
  • Student product sampling in the UK | Dig In
  • Student product sampling in the UK | Dig In
  • Student product sampling in the UK | Dig In
  • Student product sampling in the UK | Dig In
  • Student product sampling in the UK | Dig In
  • Student product sampling in the UK | Dig In
  • Student product sampling in the UK | Dig In
  • Student product sampling in the UK | Dig In
  • Student product sampling in the UK | Dig In
  • Student product sampling in the UK | Dig In
  • Student product sampling in the UK | Dig In
  • Student product sampling in the UK | Dig In
  • Student product sampling in the UK | Dig In
  • Student product sampling in the UK | Dig In
  • Student product sampling in the UK | Dig In
  • Student product sampling in the UK | Dig In
  • Student product sampling in the UK | Dig In
  • Student product sampling in the UK | Dig In
  • Student product sampling in the UK | Dig In
  • Student product sampling in the UK | Dig In
  • Student product sampling in the UK | Dig In
  • Student product sampling in the UK | Dig In
  • Student product sampling in the UK | Dig In
  • Student product sampling in the UK | Dig In
  • Student product sampling in the UK | Dig In
  • Student product sampling in the UK | Dig In
  • Student product sampling in the UK | Dig In
  • Student product sampling in the UK | Dig In
  • Student product sampling in the UK | Dig In
  • Student product sampling in the UK | Dig In
  • Student product sampling in the UK | Dig In
  • Student product sampling in the UK | Dig In
  • Student product sampling in the UK | Dig In
  • Student product sampling in the UK | Dig In
  • Student product sampling in the UK | Dig In
  • Student product sampling in the UK | Dig In
  • Student product sampling in the UK | Dig In
  • Student product sampling in the UK | Dig In
  • Student product sampling in the UK | Dig In
  • Student product sampling in the UK | Dig In
  • Student product sampling in the UK | Dig In
  • Student product sampling in the UK | Dig In
  • Student product sampling in the UK | Dig In

The proof.

90.2%

likely to buy Venus after the Freshers 2024 sample (n=3,530)

89.9%

likely to buy Coca-Cola Original and Zero (n=3,019)

98%

would recommend Nivea Soft (n=2,986)

How it works.

1

Tell us your product, volume, cities and moment.

2

We confirm the slot, price and dates.

3

You send stock to our warehouse; we pack the bags and deliver them to halls.

4

Students answer an optional survey through mydigin.com, which is printed on every bag.

5

You get a delivery report and survey results.

What you get.

Three routes in

The September Welcome Bag, the January Refreshers Bag, or a Live Activation any time in term, from September to June.

Your format

A physical sample, a voucher or a printed leaflet: one item per bag.

Proof of delivery

Dispatch figures for your units from our delivery partner, checked by our operations team.

A scored survey

Students rate taste, likely to buy and would recommend.

Follow-up by email

Reach students again through mydigin.com: 173,000 students on our mailing list.

Key dates.

September, move-in

Freshers Welcome Bags reach 500,000 students in 1,000+ halls.

January

300,000 Refreshers Bags go to halls as students return after Christmas.

During term

Live Activations: single-brand activations any time in term, from September to June, such as exam season.

72 hours

We can have a sampling campaign out of the door within 72 hours of booking.

A challenger, tried on arrival day.

HI-CHEW was entering the UK against Haribo, Rowntree’s and Maynards. At Freshers 2024 it put 50,000 samples and leaflets into Dig In welcome boxes, there before students’ first grocery shop. 29.1% had never heard of HI-CHEW before university (n=2,444). Of the students who tried their sample, 97.1% said they would buy HI-CHEW again (n=415).

Read the HI-CHEW result

Read the HI-CHEW result

First taste
First taste
First taste
First taste
First taste
First taste

Questions brands ask.

Related

Freshers sampling

January Refreshers

Why sampling works

Surplus and short-dated stock

Live Activations

Be the first brand they meet. And the one they remember.