mydigin for brands
mydigin.com is Dig In’s owned student channel, printed on every Welcome Bag. Students sign up for offers, polls and freebies, and opt in to marketing when they do. Brands reach them all year by email, placements and polls. 64,000+ students have signed up this Freshers so far, nearly double last year. 173,000 students are on our mailing list, and we delivered 4.4m emails in the 12 months to September 2026.
The bag, in halls.
Trusted by more than 150 brands, including
The proof.
173,000
students on our mailing list (October 2026)
64,000+
sign-ups in Freshers 2026, and growing
4.4m
emails delivered in the 12 months to September 2026
What you can book.
Your own email to mydigin members, by university, city or interest.
Placements
Your offer on mydigin.com.
Polls and surveys
Ask students a question and get the answers back as a report.
What you get.
An opted-in list
173,000 students on our mailing list. Marketing opt-in is required to join.
Fresh sign-ups each year
64,000+ students signed up this Freshers, and growing: nearly double last year.
Targeted sends
Choose members by university, city or interest. We send your email from the mydigin list.
Honest reporting
Emails delivered and campaign results. No open rates, which mail apps now inflate.
Survey reports
Your questions, answered by students and returned as a report. Over a million survey responses since 2016.
Linked to the bag
mydigin.com is printed on every Welcome Bag, which is where most members find it.
Key dates.
September
Freshers sign-ups peak. We delivered 1.3m emails in September 2026.
January
Pair an email with the 300,000 Refreshers Bags as students return.
All year
Email, placements and polls run outside the bag calendar.
Same day
Surveys can go live the same day. Email sends are usually booked a week ahead.
Seven surveys, one programme.
Every Coca-Cola campaign in 2026 carried a survey through mydigin.com. Seven surveys, run from 21 January to 10 September, collected 8,225 responses. Because the questions matched, Coca-Cola could compare five products: likely to buy ranged from 69.7% to 89.9%. The surveys also showed 51.0% of students prefer zero or reduced sugar (n=3,393).
