January Refreshers
January Refreshers is a second sampling moment with students already at university. In January, Dig In delivers 300,000 bags to halls as students come back after Christmas. Four months in, they know what they need and are setting new routines: the weekly shop, skincare, the gym. That makes January the moment to win the repeat purchase. Slots are open now.
Back after Christmas.
Trusted by more than 150 brands, including
The proof.
300,000
bags for January
2,395,000
Coca-Cola products into students’ hands in 2026, across Freshers, Refreshers and Live Activations
89.9%
likely to buy Coca-Cola Original and Zero (2026, n=3,019)
What you can book.
Product sample
One physical item per bag
Printed leaflet or voucher
One printed item per bag
Survey add-on
A short survey to recipients, results as a report
Email add-on
Your own email to mydigin members
How it works.
1
Check your category is open.
2
Book your slot.
3
Send stock and artwork to our warehouse.
4
Bags reach halls as students return in January.
5
Delivery report and survey results.
What you get.
A January placement
Your item in one of 300,000 Refreshers Bags delivered to halls in January.
An audience restocking
Students four months in, who know their routines and are buying for the new term.
A category check
Word on whether your category is still open before you plan.
Proof of delivery
Dispatch figures for your units from our delivery partner, checked by our operations team.
A repeat-purchase read
A survey asking students how likely they are to buy again.
Key dates.
January, return week
Bags reach halls as students come back after Christmas.
After the campaign
A full delivery report, plus a feedback survey and follow-up recommendations if you want them.
September, January and the halls.
In 2026 Dig In put 2,395,000 Coca-Cola products into UK students’ hands, through Freshers Welcome Bags, January Refreshers Bags and Live Activations. Seven surveys, run from 21 January to 10 September, collected 8,225 responses. 89.9% of students surveyed were likely to buy Coca-Cola Original and Zero Sugar (n=3,019), against a 2026 Dig In norm of 88%.
