Surplus stock
Short-dated, end-of-line, overstocked or in old packaging: stock like this usually gets discounted, sold to a clearance buyer or written off. Dig In puts it into the hands of UK university students as a sample, then asks them what they thought. You get trial with a new generation of shoppers, survey data and a waste story you can stand behind. We don’t buy or resell stock. This is a sampling campaign, run on the same routes that reach 500,000 students each September.
Stock into halls.
Trusted by more than 150 brands, including
The proof.
500,000
students each September
300,000
bags for January
1M+
student survey responses since 2016
How it works.
1
Tell us the product, quantity, dates and where the stock is now.
2
We check it qualifies and match it to the next bag or Live Activation it fits.
3
You deliver the stock to our warehouse by the agreed date. We pack it and deliver it to halls.
4
You get a delivery report and, if you add a survey, the survey results.
What you get.
Trial with first-years
Your product in students’ own rooms, in the weeks they choose what to buy for themselves.
Survey data
Taste, likely to buy and would recommend.
Evidence for waste reporting
Units delivered by hall and city, for sustainability reporting.
Goodwill
From students who got something useful in their first weeks.
No resale
We don’t buy or resell stock, so your brand only reaches students as a sample.