Freshers sampling
Freshers sampling puts your product in front of first-year students in the week they arrive at university. With Dig In, it goes into the Welcome Bag waiting in their halls: 500,000 students each September, 3 in 4 freshers, across 1,000+ halls. They are in a new city, spending their own money, with few brands settled yet. Any campaign can carry a survey. Students value the bag: 88.7% of students said the bag improved their welcome (2024, n=48,991).
Freshers, day one.
Trusted by more than 150 brands, including
The proof.
500,000
students each September
3 in 4
UK freshers
88.7%
said the bag improved their welcome (2024, n=48,991)
How it works.
1
Register interest; we send 2027 dates and price bands.
2
Book your slot.
3
Send stock and artwork to our warehouse.
4
Bags reach halls as students move in.
5
Delivery report and survey results.
What you get.
A bag placement
Your sample, voucher or leaflet in the Welcome Bag waiting in halls as first-years move in.
National reach
500,000 students each September across 1,000+ halls in 90+ towns and cities.
Proof of delivery
Dispatch figures for your units from our delivery partner, checked by our operations team.
An optional survey
Students who received your product answer through mydigin.com, printed on every bag.
Student feedback
Taste, likely to buy and would recommend, from the students who received it.
A route to January
Follow up in January, when 300,000 Refreshers Bags go to halls.
Key dates.
September 2027, move-in
Bags wait in halls as first-years arrive.
After the campaign
A full delivery report, plus a feedback survey and follow-up recommendations if you want them.
A razor from day one.
In September 2024 Gillette and Venus razors went into Dig In Freshers welcome boxes, so students had one from their first days at university. Each brand ran its own survey. 87.4% of students who tried Gillette were likely to buy it (n=1,703). For Venus, 90.2% were likely to buy it (n=3,530). Both are purchase intent, measured in the weeks after arrival.
