Results

Student sampling results, with the numbers to check them.

Student sampling results, with the numbers to check them.

Student sampling results, with the numbers to check them.

Every Dig In case study below shows what happened when a brand put its product into the hands of UK students and most show what students thought of it. Each result names its measure, its sample size (n) and its year, from our own surveys or the client’s own report. Purchase intent is reported as intent, never as sales or recall.

Trusted by more than 150 brands, including

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Coca-Cola, in halls
Coca-Cola, in halls

Coca-Cola, 2026

2,395,000

Coca-Cola products into students’ hands, units distributed across Freshers, Refreshers and Live Activations, 2026

The tote, in halls
The tote, in halls

Santander, 2025

500,000

Santander cotton totes delivered as the Welcome Bag, 2025

First taste, in halls
First taste, in halls

Coca-Cola ARTD, 2025

96.8%

would recommend the drink they tried, n=1,138, 2025

BACARDÍ Mojito, in halls
BACARDÍ Mojito, in halls

BACARDÍ Mojito, 2025

96.4%

said the sample made them more likely to buy, n=137, 2025

Flava It
Freshers 2025

Flava It!, Freshers 2025

85.5%

would recommend Flava It!, n=200, Freshers 2025

Rockstar, in halls
Rockstar, in halls

Rockstar Energy, 2022 to 2025

83.5%

more likely to buy Rockstar after trying it, n=6,865, Freshers 2022

Gillette Labs, in halls
Gillette Labs, in halls

Gillette and Venus, Freshers 2024

87.4%

likely to buy Gillette after trying the sample, n=1,703, Freshers 2024

Student sampling case studies and results | Dig In
Freshers 2024

Nivea Soft, Freshers 2024

87.6%

likely to buy Nivea Soft again, among students who received the sample, n=2,986 survey responses, Freshers 2024

Reese’s, in halls
Reese’s, in halls

Hershey’s and Reese’s, Freshers 2024

89.7%

likely to buy again, among students who received the sample, n=3,381 survey responses, Freshers 2024

Boots, in halls
Boots, in halls

Boots, Freshers 2024

82.5%

likely to shop at Boots, up to 6,093 survey responses, Freshers 2024

CoppaFeel!, Freshers
CoppaFeel!, Freshers

CoppaFeel!, Freshers 2023 and 2024

94.3%

said it increased their confidence in checking their chest, n=336, Freshers 2024

First taste
First taste

HI-CHEW, Freshers 2024

97.1%

of students who tried it would buy HI-CHEW again, n=415, Freshers 2024

Liquid I.V., in halls
Liquid I.V., in halls

Liquid I.V., 2024

80.5%

said they would buy Liquid I.V. in the near future, n=446, Freshers 2024

Student sampling case studies and results | Dig In
2022

L’Oréal, 2022

19.2m

L’Oréal samples into 450 halls at 160 universities, 2022

Free trip, in hand
Free trip, in hand

National Express, Freshers 2022 and 2023

88%

said they would use their National Express offer, 3,072 respondents, Freshers 2023

Student sampling case studies and results | Dig In
Freshers 2021

Yorkshire Tea, Freshers 2021

96%

intended to buy Yorkshire Tea again, n=2,025, Freshers 2021

Starbucks, in halls
Starbucks, in halls

Starbucks, Freshers 2021

89%

enjoyed the Starbucks sample, n=1,118, Freshers 2021

Box opened
Box opened

Pot Noodle, Freshers 2021 and 2022

79.7%

more likely to buy Pot Noodle, n=6,100, Freshers 2022

Student sampling case studies and results | Dig In
2017 to 2022

Milkround, 2017 to 2022

60,000

new student sign-ups a year, approximately, Milkround, 2017 to 2022

How we measure every result

Be the first brand they meet. And the one they remember.