Point of view
Opinion from Christopher Platt, Dig In’s founder, on attention, algorithms, regulation and the moment students start buying for themselves.
When is a bag not a bag?
When it is a privately owned media channel. Why the Dig In Welcome Bag owns its distribution, its audience and its data, at the moment students start buying for themselves.
4 min read
We never stopped making them
MTV switched off its music channels. The algorithm finished what the remote control started. Why shared cultural moments matter to brands, and where one still happens every September.
5 min read
They’re not distracted. They’re filtering you out.
Most UK students worry about what their phones are doing to them, and most doomscroll anyway. What Dig In’s attention study found about how Gen Z filters brands out.
5 min read
The £1.3bn question nobody is asking
The UK’s under-16 social media ban will move £1.3bn of ad spend. For brands that need 18-year-olds, the real problem is the years of brand familiarity that disappear.
6 min read
Advertising is a weak force. Habits aren’t.
It is far easier to create a buying habit than to break one. Half a million people start forming theirs every September, the day they leave home.
4 min read