Milkround, the graduate jobs board, worked with Dig In from 2017 to 2022. It paid per sign-up, so it paid only for students who registered. Dig In delivered around 60,000 new student sign-ups a year. A client that pays per result and books again for six years is a clear sign the channel works.
The brief
Milkround wanted students to register early in their degree, well before graduate applications open, and to pay only for students who signed up.
What we did
We promoted Milkround to students through Dig In’s channels, paid per sign-up. Each registration was counted, so both sides could see exactly what the campaign delivered each year.
The result
60,000
new student sign-ups a year, approximately, 2017 to 2022
6 years
of repeat bookings, paid per sign-up
What it means for brands like yours
Sampling is not the only way to use the channel. A digital service can pay per sign-up and count every registration. If your goal is accounts, downloads or registrations, plan around sign-ups rather than reach.
Questions
Does Dig In work for digital sign-ups?
Yes. Milkround, the graduate jobs board, took around 60,000 new student sign-ups a year from Dig In between 2017 and 2022, paying per sign-up.
How was the Milkround campaign paid for?
Per sign-up. Milkround paid for each new student who registered.