For marketing directors
Advertising asks people to imagine a product. Sampling lets them try it. Dig In delivers that trial at national scale, to the audience whose brand habits are least settled: students in their first week at university. Coca-Cola’s 2026 sampling scored 89.9% likely to buy for Original and Zero (n=3,019). The channel is ours, so there is no auction, no algorithm and no ad blocker between your product and the person.
Trying beats being told.
Trusted by more than 150 brands, including
Five reasons it works.
Reliable
The audience arrives every year. 500,000 students find the bag in halls each September, 3 in 4 freshers, across 1,000+ halls in 90+ towns and cities. Dig In has run it since 2015.
Simple to run
One brief. We confirm the slot, take your stock, pack the bags, deliver them to halls, and run the survey and the report.
Proven
Every campaign can carry a survey. NIVEA Soft scored 87.6% likely to buy again and 98% would recommend (Freshers 2024, n=2,986).
Owned, not rented
Paid social rents attention from a platform that sets the price and the rules. Dig In owns the route: the halls agreements, the bag and mydigin.com, where 173,000 students are on our mailing list.
Measured
Recipients answer a short survey through mydigin.com. You see scores for likely to buy again, would recommend and taste, set against 196 brand surveys.
Named results.
89.9%
likely to buy Coca-Cola Original and Zero (n=3,019)
98%
would recommend Nivea Soft (n=2,986)
90.2%
likely to buy Venus (n=3,530)