The Welcome Bag
A university welcome box is a pack of free products and offers that students receive when they move into halls. Dig In’s version is a Welcome Bag (a paper bag in 2026), given to 500,000 students each September across 1,000+ halls. Brands pay to put a sample, voucher or leaflet inside. Students value it: 88.7% said it improved their welcome and rated it 4.3 out of 5 (2024, n=48,991). Universities, students’ unions and halls can request bags too.
The Welcome Bag.
Trusted by more than 150 brands, including
The proof.
88.7%
said it improved their welcome (2024, n=48,991)
4.3 / 5
average rating (2024)
96%
still carried the 2025 Santander tote weeks later (n=50,000, Santander’s report)
How it works.
1
Choose September (Freshers) or January (Refreshers).
2
Send your product or printed item to our warehouse.
3
We pack the bags and deliver them to halls.
4
Optional survey, with the results in your report.
What you get.
What goes inside
Samples, vouchers and leaflets from brands students use in their first weeks: food, drink, personal care, money tools.
One item per brand
Each brand books one physical item, or one printed leaflet or voucher, per bag.
Item size and weight
Up to the size of a 330ml can. For anything larger, talk to us first.
Ambient only
Bags are packed in a warehouse and kept at room temperature in hall receptions.
mydigin.com on every bag
Students find mydigin.com printed on the bag, and can answer your survey there.
Key dates.
End of July
Stock for every room reaches our warehouse before we pack the bags.
September, move-in
Bags wait in 1,000+ halls as first-years arrive.
January
300,000 Refreshers Bags go to halls as students return.
Not every item is a sample.
CoppaFeel! put a shower hanger in the Dig In welcome box, waiting in students’ bedrooms on arrival day: 104,380 hangers in 2023. In the Freshers 2024 survey, 94.3% said it increased their confidence in how to check their chest regularly, and 77.4% said they would display the hanger as a reminder (n=336).
